About PureGroup

PureGroup is independently owned, does not manage or advise on client assets and maintains an independent business model.

Our philosophy is to engage and support a superior understanding of investment products through clear analytics and market leading research, underpinned with our technology.

We started PureGroup to meet the changing landscape of the Investment and Savings industry.

Cultural change is impacting the way in which consumers buy products and increasingly demand and share information in all retail markets.

Regulation and governance is of paramount importance across the industry, focusing companies on a true client centric approach, driving suitability, expected outcomes and compliant processes.

Other industries have embraced data and technology to maximise efficiencies and enhance their customer experience.

Technology is the enabler to address many of the challenges we see impacting the way in which asset managers, platforms, advisers, and solution providers have traditionally engaged with their clients.