Empowering a generation of investors through technology
PureGroup is an independent company embracing technological and regulatory changes and the impact this is having on the investment and savings industry.

PureGroup's Philosophy
Our philosophy is to help provide a greater understanding of financial products through clear analytics and market leading research underpinned with our own technology. PureGroup’s new technologies, data and enhanced visualisation of investment information, supports this aim.
Transforming Client Engagement
With the financial world demanding more accessibility and transparency of information, PureGroup is providing the technology and services to transform the way in which investment management companies, advisers and solution providers engage and communicate with their clients.

Research
The current regulatory environment demands research solutions that support a 'whole of market' approach and ensures that suitability is at the centre of your investment process.
Our research approach is based on forward looking proprietary quantitative models, which ensures a scalable, repeatable and demonstrable method to assessing collective investments.

Analytics
To generate consistent and positive returns, requires identification of those leading factors and indicators that will provide key insights on your investments.
Our analytics tools help professional investors innovate and differentiate their investment solutions. Now Institutional and Private Client Portfolio Managers can have a distinct advantage by using PureGroup’s Forward Perspective analytics.

Technology
With a multi-layered and fragmented investment and savings market, communication of information between participants is slow and unstructured. This impacts the ability of companies to provide a superior level of service to their customers who require information delivered faster, which is easier to understand and delivered through the use of modern technologies.
Our technology is advanced in its design and provides great benefits to our clients in that deployment does not require their own major investment in capital expenditure and on-going systems maintenance. It can be easily customized to enhance your online client engagement and is available in a flexible software-as-a-service (SAAS) based license.
What makes PureGroup unique and different?
Client engagement toolsBuilding technologies, research and analytics which will provide the asset management and wealth advisory industry with greater efficiencies and new ways to engage with its clients
Only technology and analyticsWe are independently owned and do not manage or sub-advice client assets
Whole of market coverageOur product coverage is whole of market allowing comparison across open, closed and exchange traded products
Highly data-driven and agnosticOur analytics is repeatable and transparent processes that can be introduced to customer workflows and central investment propositions
Unique Forward Perspective modelProprietary factor based analysis to provide insights into how an investment product is influenced by wider business and economic cycles
Clear presentation and simplificationSupport insightful investment decisions and enhanced customer engagement
